Founder and CEO, Jessica Ferranti, recently launched The Mycelia Group to support businesses seeking executive-level guidance without long-term hiring commitments.
The Mycelia Group provides fractional executive leadership, especially at the CRO level, to businesses seeking scalable systems, enhanced training, operational efficiency, and revenue growth.
Ferranti’s track record includes multi-vertical leadership across tech, equipment manufacturing, product manufacturing, finance, cannabis, and media, including leading growth as CRO at a national media outlet.
Ferranti’s track record includes multi-vertical leadership across tech, equipment manufacturing, product manufacturing, finance, cannabis, and media.
JACKSON, NJ, UNITED STATES, July 22, 2025 /EINPresswire.com/ -- Jessica Ferranti, former Chief Revenue Officer (CRO) at Cannabis & Tech Today and IPW Publications, has launched The Mycelia Group, a cutting-edge fractional executive services firm.
Leveraging her extensive experience scaling
Inspired by the underground fungal networks known as mycelium—vast, intelligent webs that connect and support entire ecosystems from beneath the surface—The Mycelia Group helps clients strengthen their internal infrastructure for growth by plugging in top-tier executive talent, without necessitating the overhead or long-term commitment of full-time C-suite appointments.
“When sales are down, leaders react by slashing marketing budgets or hiring and firing sales reps—but surface-level changes rarely address the root cause,” Ferranti said. “You can’t scale dysfunction. Which is why we focus on repairing disconnected systems, building bridges between departments, and reducing founder dependencies so brands can truly scale sustainably.”
Key Services:
Fractional in-house CRO engagements
Fractional executives engagements (COO, CTO, CFO)
Development of repeatable revenue systems and scalable sales frameworks
Adoption and integration of AI and automation tools
Operational alignment across sales, marketing, operations and client services
Customized training and onboarding programs
Strategic launches of new initiatives and GTM efforts
Ferranti’s track record includes multi-vertical leadership across tech, equipment manufacturing, product manufacturing, finance, cannabis, and media, including leading growth as CRO at a national media outlet. Her new venture will serve as a fractional, high-impact alternative for businesses seeking executive-level guidance without long-term hiring commitments.
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